{"id":1626,"date":"2020-07-23T23:03:56","date_gmt":"2020-07-24T05:03:56","guid":{"rendered":"https:\/\/www.mollycarver.com\/?page_id=1626"},"modified":"2023-06-22T12:11:42","modified_gmt":"2023-06-22T18:11:42","slug":"strategic-marketing-plan-development","status":"publish","type":"page","link":"https:\/\/www.mollycarver.com\/index.php\/services\/strategic-marketing-plan-development\/","title":{"rendered":"Paid Ad Strategy"},"content":{"rendered":"

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Digital Ad Management<\/h1><\/div>
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<\/i>Let’s be Partners<\/span><\/a><\/div><\/div><\/div>
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Built to foster trust and drive sales, digital ads are a highly effective tool when designed with expertise and precision. Investing in digital advertising will build you a strong reputation and grow your brand.<\/h1><\/div><\/div><\/div>
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Google Ads<\/h6>Get Found, Not Lost, in the Search.<\/div><\/div>
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Welcome to Google, the atlas of the internet. Here, we catch folks actively hunting for what you’re selling. It’s like setting up a lemonade stand in the desert – timely and appreciated.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Meta Ads<\/h6>Infiltrate Feed, Influence Decisions.<\/div><\/div>
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Imagine crashing your audience’s daily digital coffee hangouts with your brilliant ads. Meta does just that, allowing you to casually rub shoulders with potential customers. It’s like being the cool, uninvited guest everyone wants to know.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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TikTok Ads<\/h6>Go Viral, Become the Conversation.<\/div><\/div>
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TikTok isn’t just for dance routines and feta pasta recipes. It’s your ticket to rapid brand awareness, virality, and becoming the talk of the town faster than you can say ‘algorithm’. Get ready to trend.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Level Up<\/span><\/h2><\/div>

Revolutionize your marketing with our social media ad solutions.<\/p>\n<\/div>

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Social media has become an integral part of our daily lives, and it has opened up many opportunities for businesses to reach their target audiences. With over 2 billion monthly active users on Facebook and over 1 billion monthly active users on Instagram, these social media platforms have become powerful tools for businesses to advertise their products or services.<\/p>\n

Moreover, TikTok has emerged as a highly popular platform for users, especially younger generations, to create and share short-form videos. Advertising on Facebook, Instagram, and TikTok can help businesses to connect with their target audience, increase brand awareness, and ultimately drive more sales. Our advertising services for these platforms will provide you with a customized advertising strategy that is tailored to your business needs, ensuring that your campaigns are highly effective and profitable.<\/p>\n

Stepping into the world of Google advertising is like diving into a vast ocean of opportunity. I’m not exaggerating when I say it’s bigger than the Mariana Trench of opportunities. With Google Ads, you’re not just reaching people who are aimlessly scrolling through their social media feeds. No, my friend, you’re connecting with individuals actively searching for what you offer. It’s like matchmaking but for businesses. And the beauty of it? It’s not just about the search results; Display Ads, Shopping Ads, and even YouTube Ads fall under this behemoth. We’ll tailor a strategy that fits your goals, optimizes your budget, and quite frankly, makes your competitors wish they’d thought of it first.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Massive Reach<\/h4><\/div>

Advertising on Meta and TikTok can help you reach a massive audience. Meta has 2.9 billion monthly active users, while TikTok has over 1 billion. Both platforms offer targeting options to reach your ideal audience based on interests, location, and demographics.<\/p>\n<\/div><\/i>

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Engaging Visual Content<\/h4><\/div>

Meta and TikTok are visually-driven platforms, perfect for showcasing your travel business with engaging content. Short-form videos perform well, while carousel ads can highlight different aspects of your business.<\/span> <\/p>\n<\/div><\/i><\/div><\/div>

Cost-Effective Advertising<\/h4><\/div>

Advertising on social media is cost-effective, making it ideal for small or new travel businesses. Choosing the right targeting options and ad formats can maximize your budget and make the most of your campaign.<\/p>\n<\/div><\/i><\/div><\/div><\/div><\/div>

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What can you expect?<\/span><\/h2><\/div><\/div><\/div>

Custom Ad Funnel<\/p>\n<\/div>

We will develop custom 3-5 phase Facebook\/Instagram advertising funnels that will garner more overall brand awareness, generate new email captures, and ultimately result in a lift in conversions.<\/p>\n<\/div><\/div><\/div>

Ad Account Success<\/p>\n<\/div>

We will set up your current ad account for success, analyze the appropriate metrics, and make sure the pixel is properly installed and tracking as well as set up additional tracking events to determine new successful tactics. We will optimize and build upon your current structure.<\/p>\n<\/div><\/div><\/div>

Competitor Analysis<\/p>\n<\/div>

We will complete competitor analysis reports for your brand that will deliver in-depth understanding of industry standards for marketing, branding, and messaging purposes.<\/p>\n<\/div><\/div><\/div>

Audience Discovery & Testing<\/p>\n<\/div>

We will research and test for potential new audiences as well as determine which creatives and messaging are the most successful.<\/p>\n<\/div><\/div><\/div>

Ad Creation<\/p>\n<\/div>

We will take your ad creatives and match them with ad copy, which will all get approved by your brand before being pushed out.<\/p>\n<\/div><\/div><\/div>

Management & Scaling<\/p>\n<\/div>

We will determine the appropriate time to scale, switch to manual bidding to keep your conversion costs low, and create lookalike audiences to scale.<\/p>\n<\/div><\/div><\/div>

Tik Tok Advertising Strategy<\/p>\n<\/div>

We will put together a Tik Tok advertising strategy based on your brand’s specific guidelines, incorporating Influencer Spark ads as well as organic brand content. We will discover, test, and determine profitable audiences and scale your campaigns at a profitable ROA.<\/p>\n<\/div><\/div><\/div>

Bi-Weekly Reporting<\/p>\n<\/div>

We will submit bi-weekly reports with the results for the previous weeks and include our intentions moving forward for the next weeks.<\/p>\n<\/div><\/div><\/div>

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Let\u2019s Make Things Happen!<\/span><\/h1><\/div>

Fill out our contact form and someone will reach out to you shortly to schedule a FREE 20-minute consultation!<\/p>\n

Questions? Use our chat function for immediate assistance.<\/p>\n<\/div><\/div><\/div>

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Molly Carver<\/div><\/div>
Digital Marketing Consultant<\/div><\/div>
<\/i><\/span>Thank you for your message. It has been sent.<\/span><\/div>